On how my business has evolved (very slowly) over the past 14 years

“Be the slowness you wish to see in the world”

My independent practice as a graphic designer has been slowly brewing since I graduated, and it became my full-time endeavor in 2021. When I arrived in Vermont in 2019, I imagined taking a design position—even if it was just part-time.

Instead, I began working with a few nonprofits on larger, long-term projects and with solo-preneurs on branding and their web presence. I loved both sets of clients, and over the past several years, those relationships have continued to grow and evolve.

Better World Creative took shape quietly in the background as I tried to find where I fit in. In the early years, I explored all sorts of scenarios, some of which included growing a team and hiring employees. But as time went on, I realized I didn’t actually want to grow. I liked where I was and who I was working with.

As a business owner, I’ve always been hyper-aware of the hustle culture that capitalism promotes. I’ve made a conscious effort to slow down and remind myself that rest and well-being are also VERY important and BWC was doing exactly what I needed at those early stages. It was supporting me while I was figuring things out… along with growing a family and planting roots in a new location.

Now that things have had time to simmer, I feel more grounded in where I fit. I finally have a brand identity with colors and imagery that feel right. I finally have a working website. It took 6 years! Cobbler's Children Syndrome anyone?

Over the years, I found that I love working with nonprofits of all sizes on everything from events to the nitty gritty of their annual campaigns. I love helping an independent business owner find their voice + style.

Most of all, I love collaborating with people who are passionate about what they’re putting out into the world—and that passion is what keeps me going.

Thank you to all of my truly amazing clients.

I’m so grateful to be able to do what I do.

On Going Slow…